How website analytics works
Google Analytics can measure which pages you visit, how you arrived here, broad device and location information, and how long you engage with the site. It uses cookies to distinguish visits. We use this information to understand popular activity guides and improve the website. Google may process this information under its own privacy policy.
We do not intentionally send your name, a child’s age selection, activity finder choices, or other personal details to Google Analytics. We remove URL query details from the page addresses sent by our website tag. We have turned off automatic form interaction and internal site search measurement.
Your choice
For visitors in the United States, website analytics starts without a banner unless it has been turned off in this browser. For visitors elsewhere, or when we cannot determine the country, analytics waits for permission. The site and activity finder work either way. You can change your choice here at any time.
Checking analytics setting…
Your choice is saved in this browser. Turning analytics off after it has loaded refreshes the page to stop future tracking; you may also clear this site’s cookies and storage in your browser.
The upcoming app
This page describes the website. The forthcoming Moments mobile app is separately planned without accounts, ads, analytics, or tracking.
Search data
Google Search Console gives us aggregate information about the search queries that led people to the website. It does not identify individual searchers to us.